Bryony Stone works as a senior creative and editorial consultant.

After graduating from King’s College with a First Class Honours in English Literature, Bryony went on to work at Mother London, Secret Cinema, Wonderland and Rollacoaster magazines. She then joined It’s Nice That as Deputy Editor before taking the role of Acting Editor, leading the publication's digital and print output.

Now freelance, Bryony combines editorial, cultural and strategic expertise to shape and communicate brand narratives to audiences online, in print and experientially. She works with creative agencies including Anyways, Just So, Platform13, Dazed Studio and AKQA.

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Portrait by Laura McCluskey

Editorial

Bryony writes about art and culture for publications including It’s Nice That, Dazed, AnOther, i-D, VICE, Refinery29, Wonderland, Rollacoaster, King Kong, Riposte, Man About Town, Broadly, LAW and Soho House.

Examples:

  1. Ana Takahashi and Madrona Redhawk discuss their bold takes on beauty
  2. Choreographer Holly Blakey on courting criticism and embracing pop culture
  3. The Medea twins' new film is inspired by Andrei Tarkovsky and the Olsens
  4. Enter Solange-collaborator Jacolby Satterwhite's ‘virtual reality den’
  5. Poet and producer James Massiah remembers the times he's felt most free
  6. Photographer Huang Jiaqi catches himself in freefall
  7. Gareth Wrighton is making clothes for the post-truth present
  8. Maria Pasenau’s bold photo book is a living record of coming of age
  9. Is Sound Meditation The Answer To Your Anxiety?
  10. grace wales bonner is bringing meditation and spirituality to the serpentine
  11. The Young Artist Working at the Intersection of Industrial Design and Art
  12. “The work is for the people”: Hassan Hajjaj’s journey from Marrakech to Madonna
  13. “Fear and desire for connection and the blocks to it”: artist Martine Syms on her exhibition Grand Calme
  14. “I’ve found that power really enjoys having truth spoken”: stage designer Es Devlin shares decades of working wisdom
  15. “Disquieting and disarming”: artist Eddie Peake on his latest show at White Cube
  16. Performance art’s “master” Tehching Hsieh on the importance of isolation
  17. Brothers Gaika and Kibwe Tavares talk youth, grief and their boundless work ethic
  18. Light and shadow: Tim Noble and Sue Webster on their creative relationship
  19. Anxiety, speed and rave flyers: artist Mark Leckey on his iconic video “Fiorucci Made Me Hardcore”
More

Commercial

Bryony works with clients including Converse, Burberry, Nike, MINI, Vans and Sonos to develop and create white label campaigns and branded content, from strategic approach all the way through to execution.

Burberry Boundless
To celebrate the release of Burberry’s Monogram puffer collection, Dazed Studio created an immersive digital exhibition space showcasing works created by four boundary-breaking creatives – poet James Massiah, artist Jacolby Satterwhite, photographer Huang Jiaqi, and the twin designers behind Medea. We invited each of them to create a piece of work responding to ideas of boundlessness, weightlessness and freedom for the online gallery and wrote four editorial features profiling the creatives for Dazed Digital.

Converse
Connecting Converse's channels to culture, communities, and stories from around the world. In the run up to the back-to-school season, Converse wanted to engage their 10 million Instagram followers by amplifying some of the voices from their community. I travelled to three continents to document their stories in a way that seamlessly connects Converse to culture and keeps the Chuck Taylor legacy fresh for today’s culture creators. Our travels were captured into a film and photography series by director India Sleem for the brand’s Instagram channels, sharing the stories of the groups and connecting Converse to culture worldwide.
In Seoul, we hung out with female DJ crew Bazookapo. Through their parties and radio show, they aim to open more safe spaces for women to go out at night. By creating a supportive and motivating environment, they hope to inspire other female DJs in Seoul to be more visible, too.
Over in Mexico City, María Osado let us into the world of Güerxs, the casting and modelling agency she started aged 19. She tells us how she casts people not just on the way they look but on the stories they have to tell, in order to challenge beauty standards and increase diversity in the fashion industry.
In London, we profiled racial justice activists Legally Black, who fight underrepresentation of black people in the media. They talk about the work they do to facilitate space for black actors, directors and creators, and how working with friends is an honest and transparent process.

Curation

In 2017, Bryony founded IRL platform all in: The first all in: event was a 10-day long exhibition held at House of Vans. all in: the mind brought together 19 emerging and established creatives including Tim Noble, Akinola Davies, Celia Hempton and A Sai Ta, to take a closer look at the connection between mental health and creativity.

all in: the mind was covered by Dazed, i-D, Refinery29, LOVE magazine, Wonderland, TimeOut London, Amuse and ArtViste. Over 700 people attended the opening night and the panel discussion sold out.

In August 2018, Bryony transformed the House of Vans gallery space into an site-specific, pop-up artists' residency called all in: progress, building a community of London's most promising young talent right underneath the city's busiest station.

Fine artist Alfie Kungu, fashion designer Paolina Russo, painter George Rouy and multidisciplinary artist Wilson Oryema generated a new entire body of work across fine art, poetry and fashion, driving their practice in unexpected new directions in response to the community working alongside them. The residency was covered by publications including Dazed, Wonderland, ELLE , Evening Standard, TimeOut, i_-D, It's Nice That and Another Man.

In October 2018, Bryony curated all in: bodied at Galeria Melissa in Covent Garden presented by Brazilian shoe brand Melissa. A collaboration between artist Zoë Marden, designer Sinéad O’Dwyer, choreographer Grace Nicol and dance artist Becky Namgauds, all in: bodied was a love letter to the female-identifying body in motion: the way she occupies space, the infinite variation of forms she takes and the way she moves through the world. all in: bodied was covered by It's Nice That, Dazed Beauty and ELLE.

Speaking

Bryony has curated, chaired and spoken on panels including 50 Years On, a collaboration between It’s Nice That, Camden Council and CSM celebrating creativity in the LGBTQ community, It’s Nice That’s popular monthly event Nicer Tuesdays, European creativity conference Eurobest, a Digital Detox with Bbyface and Nike, The Other Art Fair, The Laundry Arts: Women, Creativity and Sport supported by Nike Women and her own platform all in: supported by Vans.